• Focusing on an international lens is really helpful and important, but the content can also be local, as long as it’s applicable to Write the Future’s mission
  • Instagram and Facebook content do not have to be the same
    • Instagram should focus more on images that Write the Future has already shared on Facebook with an engaging caption and hashtag
    • Although you can screenshot really significant articles or studies that we would otherwise share on Write the Future, Instagram photos should focus primarily on Write the Future’s accomplishments
    • 3-5 hashtags are important to help engage Write the Future with a wider audience

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